Main Objective: Reach Larger & More Qualified Audience With Christmas Campaigns

Case Background

Sport 2000 is a group of independent retailers with 50 years of experience in sporting & leisure goods markets in France and abroad. Sport 2000 is the second largest sporting retailer in Europe with more than 3200 locations throughout the continent.

Objective

With the release of their Christmas brochure, Sport 2000 wanted to increase in-store foot traffic prior to the Christmas holiday. In order to achieve this, they wished to widen their audience & increase their digital presence by targeting consumers with an affinity towards sporting goods.

Bonial Solution

From 16 different brochure versions sent by Sport 2000, Bonial created more than 250 unique, geo-localized offers. Utilizing the litany of data points available on its native platform, Bonial was able to target consumers who had an affinity to sporting goods within a 25 km radius of their retail locations.