Case: Geofence Push
The Media Markt Saturn Retail Group is Europe’s leading consumer electronics retailer in terms of sales, floor space, number of employees and associated services. With their interlinked offline & online offerings, they reach millions of consumers every day.
Goal of Campaign
Attributing concrete data that proves their digital marketing efforts and therefore leads to more in-store visits.
Bonial Media Solution
To prove that their online mobile brochure offering pushes users in store, KaufDa conducted a survey of more than 165,00 users across Germany. Among these users, some had opened the brochure on their smartphone using the KaufDa app, and the other group had not. Between these two groups, the respondents who had viewed the Media Markt brochure on KaufDa had a significantly higher in-store conversion rate–there was a 54% increase in store visits between the two groups.
“We are pleased that Bonial’s joint research results have enabled us to obtain the figures that prove what the stationary retail trade has always expected from digital media – based on a valid technological measurement method. This provides valuable information on just how effective digital brochures really are for our day-to-day business”.
Martin Wild – Chief Digital Officer, Media-Saturn