HDE Bonial Study 2016: Majority of retailers is not where their customers are
Berlin, November 15, 2016 – Three out of four customers inform themselves on their smartphones before they head into a store – yet, stationary retail is not prepared for the disruption digitization brings to their industry. That is the finding of a comprehensive study by HDE (The German Retailer Association), the eWeb Research Center of the University of Applied Sciences Niederrhein, and Bonial, the leading international network for location-based mobile advertising.
Location-based services, click & collect offers and the opportunity to reserve items would help stationary retailers to revitalize inner-city shopping, the study says. (…)
More about the HDE Bonial Study 2016 (in German):
- November 15, 2017
What does the future look like for traditional retailers and the inner city? The Hochschule Niederrhein asked more than 2,000 shoppers about their smartphone and buying habits.
- August 1, 2017
The experienced Procter & Gamble manager is now overseeing the expansion of the market leadership of kaufDA and MeinProspekt
- March 29, 2017
Retale announced the launch of the “Retale Store Traffic Guarantee” and commits that it will drive foot traffic to retailer store locations during a campaign period.