The experienced Procter & Gamble manager and former director of the innovation location of the U.S. startup Harry’s in Germany is now overseeing the expansion of the market leadership of kaufDA and MeinProspekt
Berlin, Feb. 28, 2017 – Frederic Handt is the new Managing Director of Bonial Germany and in this capacity assumes responsibility for business with the leading brands kaufDA (www.kaufda.de), MeinProspekt (www.meinprospekt.de) and Bonial Services in Germany. Handt will drive the implementation of the strategic focus and expansion of the company’s market leadership. Bonial is part of Axel Springer SE.
Prior to joining Bonial.com, Frederic Handt, 43, held a number of high-level management positions in German and international consumer goods marketing companies. He worked for the highly-innovative New York-based e-commerce company Harry’s as the managing director of the development and production plant in Germany. Before that, Handt spent eight years in various management positions at Procter & Gamble at the interface to retail in the U.S., Japan and Germany, serving at the end of his tenure there in the Global Customer Innovation and Shopper Marketing division. Frederic Handt graduated from the oldest private business school in Germany, EBS in Oestrich-Winkel in Rheingau.
Christan Gaiser, CEO and Founder of Bonial.com: “Frederic Handt has many years of business experience and brand expertise and comes from an innovation-driven industry. We are very pleased that we have managed to gain a leadership personality with international experience for the important German market. His extensive know-how will help us to further strengthen our position as the market leader and pioneer for trade-related technologies.”
Frederic Handt, Managing Director Bonial Germany: “Managing Bonial Germany is a task that I am very much looking forward to. Our high-quality products and optimal digital services do not only enjoy a tremendous reach but are also an integral part of the mobile strategy of leading brick-and-mortar stores. kaufDA and MeinProspekt have set the standard in the field of location-based services for years and provide important momentum for the digital transformation of trade and brand philosophy. With tailor-made strategies we will further the competitive position of our customers in this rapidly growing market.”
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Bonial.com operates the leading location based shopping platform worldwide, with a complementary portfolio of brands and products to connect shoppers with their favourite local stores and brands. Reaching 25 million users each month, our brands focus on all stages of the shopping journey: discovering deals, following favourite stores, creating shopping lists and ultimately making a trip to the store. More than 5,200 retailers and brands rely on our services to communicate their offers and products, reaching a high quality audience with strong ROI.