Max Biller takes on role of CEO, Christian Gaiser becomes Chairman[/caption]

Berlin, June 27, 2018 
– The former COO and managing partner Max Biller is the new Chief Executive Officer of He is taking over the role of CEO from founder Christian Gaiser, who is moving to the Advisory Board which has yet to be set up, as Chairman. Christian Gaiser remains a significant shareholder with a 20 percent stake.

Christian Gaiser can look back on a success story: along with other partners, he founded kaufDA ( in Berlin in 2008. With 25 million users a month, Bonial is the leading provider of drive to store marketing for high-street retailers and brand manufacturers.

“We built a successful international group with sustainable profitable growth in our core markets, based on the idea of a shopping platform. I am proud and grateful for my business partner of many years, Max Biller, who has taken over sole responsibility for managing the company. I am now looking forward to my new role as Chairman of the Advisory Board, to further promote the development of Bonial after nine years as CEO. My thanks are also due to Axel Springer SE and especially Andreas Wiele – for his early confidence in our mission and strong support: a great partner for Bonial as an enterprise and for myself as an entrepreneur.”

– Christian Gaiser, founder and Chairman,

“It has been a great journey with Christian Gaiser and I’m happy he will continue to support Bonial with his expertise in future. Our focus now is on expanding the business model. We will continue to provide our services to retailers and brands with new product initiatives to expand digital reach, dedication and brand awareness. Bonial is a dynamic and ideally-positioned company – the mission of taking on responsibility as CEO is something I am really looking forward to.”

– Max Biller, CEO of 

“Christian Gaiser and Max Biller have been highly successful in managing the Bonial Group for many years. Christian Gaiser at just the age of 22 completely invented the business model and thereon established a successful business. After Christian Gaiser brought Max from Axel Springer to Bonial in 2011 they then led the company together for the last seven years. They are now assuming new roles in Bonial and I look forward to accompanying them at this stage of Bonial’s development.”

– Jan Bayer, President News Media and responsible in the board for reach-based Marketing Media at Axel Springer SE

The managing partner and COO of Bonial Max Biller has been with the company since 2011. Before moving to Bonial, he set up successful businesses in the music and Internet sector. As an entrepreneur, but also in stopovers at The Boston Consulting Group and Axel Springer SE, Max Biller has witnessed the transformation of the media industry and long-term changes in the retail world as a result of digitalization.


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About, part of Axel Springer SE, is a leading, global, drive to store marketing partner in Europe and South America. The company inspires millions of shoppers every month with its platforms kaufDA, MeinProspekt and Out of Milk which connect millions of shoppers to their favorite stores and brands on a local level. More than 1500 retailers and brands across all retail sectors rely on the data driven mobile marketing solutions from, to promote their offers or products and reach measurable business and marketing results – with a high ROI.