Berlin, November 29, 2017 – The Bonial Group is closing its service in the United States as of November 29, 2017, as these activities unfortunately do not have solid economic prospects for the foreseeable future. The service includes a website and an app operated under the Retale brand name.

The Bonial Group, headquartered in Berlin, has offered location-based advertising services for brick-and-mortar retailers since it was founded, in 2008.

Christian Gaiser, CEO and Bonial founder, says: “We have worked hard over the last few years to make Retale a success. Unfortunately, though, we were unable to meet our own high standards for profitability in the United States. We will now be focusing on further developing our successful and profitable business model in Europe, with plans to further expand our leading position with new product initiatives. On behalf of the entire group, I’d like to thank all Bonial colleagues who have dedicated so much passion and hard work to the company’s success in the United States.”

Andreas Wiele, President Classifieds and Marketing Media, Axel Springer SE: “We would like to thank the whole Bonial team under the leadership of Christian Gaiser and Max Biller for the entrepreneurial entry into the large and difficult US market, and moreover for their consistent decision to withdraw from the US given the lacking prospect for long-term success. This shows genuine entrepreneurship. We are looking forward to the further expansion of our European business where the Bonial Group has established itself successfully as market leader.”



About is the leading globally active location-based shopping platform and part of Axel Springer SE. It is supplemented by a range of brands and products. These connect 25 million shoppers with their favorite stores and worlds of brands at their location. Our brands go through all the phases of the buying cycle: discovering offers, following favorite stores, making shopping lists and finally going to the store. More than 5,200 retailers and brand manufacturers rely on our services to advertise their offers and products and to reach the right target group with a high ROI.