Axel Springer Haus im Ernst Cramer Saal

Vision of digital success: The participants of the Bonial Future Lab gathered at the Axel Springer Headquarters in Berlin, Germany.


For the second time already, Bonial  played host to the key players from the worlds of retail, brands and research in Germany for their high-profile “Bonial Future Lab” in Berlin. The dialog platform aims to promote the exchange of ideas and knowledge about digital innovations and associated opportunities for stationary retailers. Frederic Handt, Managing Director Germany, stressed at the event that he is envisioning German retail that really knows the needs of customers and is never satisfied with the status quo. By bringing the offers of more than 330.000 shops to the smartphones of potential customers, Bonial’s kaufda app plays a key role in reaching customers.

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