Innovative advertising that connects!

 

The future of shopping is digital.

 

bonial, as part of Axel Springer SE, has been offering individual marketing solutions for 1,500 well-known retailers for more than 10 years. We inspire more than 10 million users daily on kaufDa and MeinProspekt and are the market leader in digital offer communication.

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Jan Bayer about bonial

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Bonial has been shaping the future of digital offer communication for more than ten years and has actively accompanied the transformation of stationary retail. Today, digital channels are indispensable in retail marketing. As a full-service provider, Bonial provides the necessary infrastructure for this. Thus, the company is the leading platform for retail offers and a successful part of Axel Springer.

Jan Bayer,

Executive Board Axel Springer SE News Media

Our key figures

#1
of digital brochure portals in Germany
10 Mio.
users
1,500
clients
13
years market leader

Our history

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2008: kaufDA is founded.



2010: kaufDA is the most downloaded app in the German App Store.



2011: Axel Springer SE becomes a strategic partner, Bonial starts internationalization in France under the new brand Bonial France.



2014: Bonial expands its reach and offering in Germany through the acquisition of MeinProspekt.



2016: Bonial becomes market leader in digital offer communication and expands its product portfolio with customized digital solutions.



2018: Bonial celebrates its 10th anniversary and strengthens the digitization of retail.



2020: Bonial enjoys a network of 1,500 merchants and 10 million users.



2021: Bonial is always developing new and innovative solutions to connect merchants and users in the best possible way and to make offer communication fun.

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Our team

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Christoph Eck-Schmidt

CEO / Managing Director

Alexia_Schann

Alexia Schann

Creative Director

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Francis Felice

CFO / Managing Director

Melissa_Marhuenda

Melissa Marhuenda

Head of Product

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Karsten Lehmann

CMO/CPO

Nathalie Knobloch

Nathalie Knobloch

Senior Key Account Manager

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Armin Grau

CTO

Carla_Correia

Carla Correia

Executive Assistant IT

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Tim Meyerdierks

COO

Marta_Susak (1)

Marta Susak

Community & Events Manager - People & Culture

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Florian Reinartz

CCO Germany

Daniela_Lange

Daniela Lange

Senior Content Strategist

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Laurent Landel

CEO Bonial France

Nicole_Meyke

Nicole Meyke

Team Lead Key Account Management

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Sowie über 250 weitere Mitarbeiter:innen

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Our locations

With our headquarters in Berlin and another office in France, we are always close to our trading partners.

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Berlin

Hussitenstraße 33, 13355 Berlin

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Paris

117 Quai de Valmy