Bonial International Group

Who We Are, part of Axel Springer SE, is a leading drive to store marketing partner across Europe. Bonial inspires millions of shoppers each month by connecting them with their favorite brands & retailers.

More than 1500 retailers & brands across all retail sectors rely on the tailor-made, data driven marketing solutions from to promote their offers & reach measurable business results with maximized return on investment.

Our Brands

150,000 – Brochures
Published Each Year
150 Million – Sessions Each Year
550 Million – Shopping Signals Analyzed Each Month

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130,000 – Brochures
Published Each Year
33 Million – Sessions Each Year
115 Million – Shopping Signals Analyzed Each Month

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7,000 – Brochures
Published Each Month
15 Million – Sessions Each Year
40 Million – Shopping Signals Analyzed Each Month

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kaufDA is founded by Christian Gaiser and other partners after a trip to Silicon Valley


kaufDA is named startup of the year by Gruenderszene


kaufDA becomes the most-downloaded application in German app stores


Axel Springer SE becomes a strategic partner of kaufDA, holding three fourth of the shares.

Launch of international activities in France under the new Bonial France brand


kaufDA extends in Germany and acquires MeinProspekt

2015 acquires majority of Spanish portal Ofertia and expands to Sweden with


Bonial drives the digitization of retail and launches new product. “Bonial Connect


Bonial Acquires Top Shopping App Out Of Milk


Founder Christian Gaiser becomes Chairman; Max Biller takes on role of CEO.

Bonial celebrates its 10th anniversary! We have become one of the most renowned and valued startups in the retail industry. Our network has expanded to more than 5,000 retailers and brands and we have inspired more than 120 million consumers worldwide. And this is just the beginning...


Christoph Eck-Schmidt becomes managing director of alongside CEO Max Biller. As Chief Revenue Officer, Eck-Schmidt will assume overall responsibility for sales, marketing and communication and will also be in charge of the country organizations.

Executive Team Members

The Group’s management consists of a dynamic team of cutting-edge entrepreneurs and experienced managers, unified by the ambition of opening a completely new advertising channel to local retail and customers, offering both parties considerable benefits.

Max Biller

Chief Executive Officer

Christoph Eck-Schmidt

Managing Director
Germany and International

Florian Reinartz

Senior Vice President Sales

Laurent Landel

Managing Director France

Francis Felice

Chief Financial Officer

Tim Meyerdierks

Chief Operations Officer

Armin Grau

Chief Technical Officer

Karsten Lehmann

Chief Product Officer
Chief Marketing Officer

Our experts are here
to support you

With 10 years of experience in retail marketing, we are
confident that we can build upon our partnerships through
individual consultation & constructive solutions to strengthen
the future of local retail.

Martin Symank, Vice-President Sales Germany

Our best users visit our Apps up to 5 times per week!
Understanding our users is at the heart of what we do--by knowing
their preferences we can ensure they get the right offer at the right
time via the right channel (push notification, newsletter etc).

Alessia Roglieri, Head of CRM

Global Headquarters

Bonial International GmbH
Hussitenstraße 32-33
13355 Berlin Mitte
+49 (0) 30 60 989 600