Bonial International Group
Who We Are
Bonial.com, part of Axel Springer SE, is a leading drive to store marketing partner across Europe. Bonial inspires millions of shoppers each month by connecting them with their favorite brands & retailers.
More than 1500 retailers & brands across all retail sectors rely on the tailor-made, data driven marketing solutions from Bonial.com to promote their offers & reach measurable business results with maximized return on investment.
150,000 – Brochures
Published Each Year
150 Million – Sessions Each Year
550 Million – Shopping Signals Analyzed Each Month
130,000 – Brochures
Published Each Year
33 Million – Sessions Each Year
115 Million – Shopping Signals Analyzed Each Month
kaufDA is founded by Christian Gaiser and other partners after a trip to Silicon Valley
kaufDA is named startup of the year by Gruenderszene
kaufDA becomes the most-downloaded application in German app stores
Axel Springer SE becomes a strategic partner of kaufDA, holding three fourth of the shares.
Launch of international activities in France under the new Bonial France brand
kaufDA extends in Germany and acquires MeinProspekt
Bonial.com acquires majority of Spanish portal Ofertia and expands to Sweden with Bonial.se
Bonial drives the digitization of retail and launches new product. “Bonial Connect
Bonial Acquires Top Shopping App Out Of Milk
Founder Christian Gaiser becomes Chairman; Max Biller takes on role of CEO.
Bonial celebrates its 10th anniversary! We have become one of the most renowned and valued startups in the retail industry. Our network has expanded to more than 5,000 retailers and brands and we have inspired more than 120 million consumers worldwide. And this is just the beginning...
Christoph Eck-Schmidt becomes managing director of BONIAL.com alongside CEO Max Biller. As Chief Revenue Officer, Eck-Schmidt will assume overall responsibility for sales, marketing and communication and will also be in charge of the country organizations.
Executive Team Members
The Bonial.com Group’s management consists of a dynamic team of cutting-edge entrepreneurs and experienced managers, unified by the ambition of opening a completely new advertising channel to local retail and customers, offering both parties considerable benefits.
Chief Executive Officer
Germany and International
Senior Vice President Sales
Managing Director France
Chief Financial Officer
Chief Operations Officer
Chief Technical Officer
Chief Product Officer
Chief Marketing Officer
Lisa Anne Briganti
Chief of People
Our experts are here
to support you
With 10 years of experience in retail marketing, we are
confident that we can build upon our partnerships through
individual consultation & constructive solutions to strengthen
the future of local retail.
Martin Symank, Vice-President Sales Germany
Our best users visit our Apps up to 5 times per week!
Understanding our users is at the heart of what we do--by knowing
their preferences we can ensure they get the right offer at the right
time via the right channel (push notification, newsletter etc).
Alessia Roglieri, Head of CRM
Bonial International GmbH
13355 Berlin Mitte
+49 (0) 30 60 989 600