Bonial International Group

Who We Are

Bonial.com, part of Axel Springer SE, is a leading drive to store marketing partner across Europe and South America. Bonial inspires millions of shoppers each month by connecting them with their favorite brands & retailers.

More than 1500 retailers & brands across all retail sectors rely on the tailor-made, data driven marketing solutions from Bonial.com to promote their offers & reach measurable business results with maximized return on investment.

What We Do

By synchronizing point of sale offers with the purchase intentions collected on its platforms, Bonial allows retailers to target over 65 million shoppers on web & mobile to deliver local, personalized offers.

Timeline

2008

kaufDA is founded by Christian Gaiser and other partners after a trip to Silicon Valley

2009

kaufDA is named startup of the year by Gruenderszene

2010

kaufDA becomes the most-downloaded application in German app stores

2011

Axel Springer SE becomes a strategic partner of kaufDA, holding three fourth of the shares.

Launch of international activities in France under the new Bonial France brand

2014

kaufDA extends in Germany and acquires MeinProspekt

2015

Bonial.com acquires majority of Spanish portal Ofertia and expands to Sweden with Bonial.se

2016

Bonial drives the digitization of retail and launches new product. “Bonial Connect

2017

Bonial Acquires Top Shopping App Out Of Milk

2018

Bonial joins Gutenberg Network to expand its digital catalogue.

Founder Christian Gaiser becomes Chairman; Max Biller takes on role of CEO.

Bonial celebrates its 10th anniversary! We have become one of the most renowned and valued startups in the retail industry. Our network has expanded to more than 5,000 retailers and brands and we have inspired more than 120 million consumers worldwide. And this is just the beginning...

Executive Team Members

The Bonial.com Group’s management consists of a dynamic team of cutting-edge entrepreneurs and experienced managers, unified by the ambition of opening a completely new advertising channel to local retail and customers, offering both parties considerable benefits.

Max Biller

Chief Executive Officer

Frederic Handt

Managing Director Germany

Matthias Berahya-Lazarus

Managing Director France

Alex Trottier

Chief Product Officer

Dan Cripe

Chief Technical Officer

Karsten Lehmann

Chief Marketing Officer

Ellen Scheithauer

Chief Financial Officer

Mike Ludwig

VP Business Operations

Tim Meyerdierks

Head of Human Resources

Peter Dröge

Senior Executive Vice President Sales Germany

Laurent Landel

Associate Director France

Our experts are here
to support you

Most people will not remember what you have said, but rather
how you made them feel. I have always made a point of building
customer intimacy, with a strong focus on being approachable,
accommodating & solution oriented.

Mike Ludwig, VP Business Operations

With 10 years of experience in retail marketing, we are
confident that we can build upon our partnerships through
individual consultation & constructive solutions to strengthen
the future of local retail.

Martin Symank, Vice-President Sales Germany

Our best users visit our Apps up to 5 times per week!
Understanding our users is at the heart of what we do--by knowing
their preferences we can ensure they get the right offer at the right
time via the right channel (push notification, newsletter etc).

Alessia Roglieri, Head of CRM