HDE Bonial Study 2016: Majority of retailers is not where their customers are
Berlin, November 15, 2016 – Three out of four customers inform themselves on their smartphones before they head into a store – yet, stationary retail is not prepared for the disruption digitization brings to their industry. That is the finding of a comprehensive study by HDE (The German Retailer Association), the eWeb Research Center of the University of Applied Sciences Niederrhein, and Bonial, the leading international network for location-based mobile advertising.
Location-based services, click & collect offers and the opportunity to reserve items would help stationary retailers to revitalize inner-city shopping, the study says. (…)
More about the HDE Bonial Study 2016 (in German):
- February 28, 2017
The experienced Procter & Gamble manager is now overseeing the expansion of the market leadership of kaufDA and MeinProspekt
Retale Taps Alex Trottier As New Chief Product Officer to Strengthen Innovation and Ecosystem StrategyFebruary 21, 2017
Trottier will oversee Retale’s ongoing product expansion, helping the company meet the needs of shoppers at every point in the customer journey
- February 8, 2017
Retale today announced the acquisition of Out of Milk, the biggest shopping list app on Android in North America, with close to ten million downloads.