By: Christian Gaiser, CEO and Founder Bonial.com Group
“Apple has packed a lot of products into its latest presentation: updated iPhones, a significantly larger iPad and a smart Apple TV. The company is trying to satisfy rapidly changing user demands. As always, the keynote was followed by numerous discussions – for example whether or not it was a good idea to announce an innovation such as the “Apple Pencil“. The Apple executives had always rejected an intelligent stylus. Once again it seems that the main competitors – Apple, Microsoft, Samsung and Google – are using similar instruments. But so far Apple has been most successful when using these instruments to “play the best concert”. As always, the market will determine the success of these new products. Until now it has responded well to what Apple has delivered.”
CEO and Founder Bonial.com Group
This comment was first published on Germany’s leading portal for mobile business mobilbranche.de.